March 1, 2010
also a question for everyone

Outside of uncritical celebrity profiles, do nonfiction/magazine/blog writers ever notice the brands someone wears for any reason other than negative ones? It’s been in a few things I’ve read the last week. The writer never makes a big deal about it. He/she just says “American Apparel polo” or “Levi shrink-to-fits” and moves on, but the point is, “Hey you think you’re passing yourself off as a confident person but I see straight through you.”

This is lazy, right? I mean people have to buy clothes somewhere. But my random sampling from the last week is probably not representative. So my question is has anyone seen brands mentioned for another reason?